Tata Salt Desh Ka Namak
How the Tata brand came to be salt of the earth
If Mahatma Gandhi’s Dandi march was all about making salt affordable to the masses, then Tata Salt went a step further with its vision by additionally emphasising purity, uniformity of texture, taste (saltiness) and iodisation.
Today, more than 75% of the Indian population has received a sufficient dose of iodine, and Tata Salt has played a key role in this as the first iodized salt brand in India. Though iodine occurs naturally in the food chain, in places where the soil is iodine-deficient (like hilly areas), it has to be added to the diet to prevent a host of problems, from goiter to mental disorders. In India, where salt is essential for practically everything, iodising the salt was the best solution to prevent iodine deficiency.
Health-conscious brand
Tata Salt used its first-mover-advantage to a great extent after keenly observing consumer mindsets and the coming of health-conscious trends in the market. It launched its low-sodium, added iron and black salt varieties, as the situation warranted change. It regularly conducts surveys and discussions, using the feedback thus generated to keep improving and innovating its products. The factors that keep it at the top are loyalty to the Tata brand name and consistency in quality and purity.
All its products – Tata Salt, Tata Salt Lite (low sodium), Tata Salt Plus (iron +iodine), Tata Black Salt, Tata Rock Salt and sprinklers, are manufactured at the Mithapur facility in a Hazard Analysis and Critical Control Point (HACCP) certified packing center, ensuring that the products are microbial-free, hygienic, and of the highest purity levels. The packaging has changed from poly-pack to laminates that protect against bacteria and moisture.
About product
Vacuum evaporated iodised salt
Iodine helps in mental development of children and prevents iodine deficiency disorders in adults
Tata salt has ventured into new product segments to meet the changing needs of its customers, adding TATA salt lite, TATA salt plus, sprinklers, TATA black salt and TATA rock salt to its repertoire
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| TATA SALT |
My Experience
Good quality product.I think almost everyone know that it is a very good quality iodized salt. good concentration of the salt Little quantity is enough for taste in cooking and I highly recommend it.Go for it.







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